Tipico Sportsbook Adds Columbus Crew Deal To Ohio Sports Betting Offers

Written By Mike Breen on December 19, 2022
Tipico Sportsbook Ohio Columbus Crew

Tipico Sportsbook continues its push to encourage Ohio bettors to pre-register for an account ahead of the state’s Jan. 1 sports betting launch.

With Ohio sports betting set to kick off in just a matter of weeks, Tipico’s latest Ohio-specific pre-launch offer is aimed at fans of the Columbus Crew, one of the first teams in Major League Soccer when the league launched in 1996.

The “Tipico ’96 Welcome Offer,” named for the team’s inaugural year, provides new users with a 150% deposit match up to $150. The deal also includes a $96 voucher good for Columbus Crew merchandise.

Tipico ’96 offer includes deposit match for new sign-ups

The Tipico ’96 Welcome Offer is available to all new Ohio users who open a Tipico Sportsbook Ohio account before the official launch date on Jan. 1.

New users can claim the 150% deposit match offer once they’ve created their account by depositing a minimum of $50. The 150% deposit match maxes out at $150.

The $96 Columbus Crew merch voucher is good for purchases made at the Crew Team Shop, located at the Southeast entrance to the team’s Lower.com Field in Columbus.

The merch voucher must be used at the Crew Team Shop between Jan. 3 and Dec. 23, 2023. The voucher is good for a one-time purchase only, meaning you can’t buy something and then return later to use the remainder of the $96 credit. If purchases are less than $96, the remainder of the balance is forfeited.

All you have to do is enter your email address at Tipico’s website to claim the Tipico ’96 Welcome Offer.

Welcome offer emphasizes Tipico’s Crew partnership

Tipico is the Columbus Crew’s official sports betting partner. The team is Tipico’s market access partner for its sports betting app, which is slated to launch on Jan. 1. Tipico will also operate a retail sportsbook at Lower.com Field.

Adrian Vella, CEO of Tipico North America, said of the latest Crew-affiliated offer:

“Fan devotion to US soccer is on the rise. The exciting Tipico ’96 Welcome Offer acts to deepen Tipico’s strong partnership with the Columbus Crew and its supporters. With the incorporation of a Tipico deposit match and Crew Team Shop voucher, Crew fans will be able to gear up for the MLS season and place a bet to further enhance their Crew experience.”

Tipico had a presence at the Columbus Crew’s recent World Cup watch party events, where fans could visit the Tipico tent to learn more about the sportsbook and receive special offers.

Tipico continues to make moves to stand out in Ohio market

The Crew deal is just the latest move Tipico has made this month to establish its presence in what could be a somewhat crowded sports betting market, with 20 online sportsbooks and 22 retail sportsbooks having been officially given the go-ahead to go live in Ohio on or after Jan. 1.

On Dec. 1, Tipico announced three Ohio pre-launch offers. When signing up for a Tipico Sportsbook account, new Ohio users are prompted to choose between one of three offers:

  • The Ohio Special: $150 in Free Bets, which splits $150 in free bets into six $25 bets. No deposit is necessary.
  • The Buckeye Boost: Deposit $100, Get $150, which, like the Columbus Crew ’96 offer, gives a 150% deposit match of up to $150. For this offer, bettors need to deposit a minimum of $10 to receive the 150% bonus boost.
  • Parlay The Ohio Way, which gives new users $250 in parlay cash with any deposit of $50 or more. This offer can be used on parlay wagers only.

Partnership with AEG pairs Tipico with live music in Ohio

On Dec. 6, Tipico announced that it had signed a new deal partnering with AEG Presents, the leading live music events promoter that works tours for the likes of Taylor Swift and The Rolling Stones and owns and operates big-time music festivals like Coachella, Hangout Festival and Electric Forest, as well as numerous music venues across the United States.

The new partnership makes Tipico the exclusive sportsbook sponsor of multiple AEG Presents owned and operated music venues in Ohio, including Cleveland’s Agora Theatre and popular Columbus venues like A&R Music Bar, The Basement, Newport Music Hall and KEMBA Live!

As part of the deal, Tipico also becomes presenting sponsor of the Best Bet Concert Series, 32 annual concerts that will feature several special offers and giveaways.

To celebrate the AEG partnership, Tipico Sportsbook announced an offer that gives new users a chance to win two tickets to the concert of their choice at participating AEG venues. To be entered for a chance at the tickets, the user must deposit $100, which Tipico will match with $100 in bonus funds.

The Columbus Crew and AEG partnerships are in addition to Tipico’s 2021 deal with Gannett, the largest newspaper publisher in the U.S. Tipico is the exclusive sports betting and iGaming provider for Gannett, which is seen as another competitive advantage for Tipico in Ohio. Gannett operates 21 newspapers in the Buckeye State, including the Cincinnati Enquirer, Akron Beacon Journal and Columbus Dispatch.

Photo by AP / Kirk Irwin
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Mike Breen

Mike Breen covers Ohio’s budding sports betting industry for PlayOhio, focusing on online sportsbooks and the state’s responsible gambling initiatives. He has over two decades of experience covering sports, news, music, arts and culture in Ohio.

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