Ohio could be a great opportunity for Gannett and Tipico Sportsbook to take their partnership to the next level.
The two sides last year signed a long-term deal to work together, but the partnership hasn’t been particularly fruitful so far.
That’s mainly because Tipico is only open for business in two states currently. Gannett owns media companies all around the country, but it is hard to promote a sportsbook nationwide that gamblers can only actually use in a few places.
Sports betting in Ohio could be a game-changer for that dynamic.
Tipico plans to be up and running early in the Buckeye State. That should put both sides in great position to make the most of their partnership from the start.
Gannett partnership with Tipico Sportsbook
The five-year deal between Gannett and Tipico was intended to be a win-win situation. Both sides got something that they needed.
For Tipico, it’s a shot at gaining some brand recognition around the country. Sports betting markets are incredibly competitive, so teaming up with one of the largest media companies in the U.S. is a good way to get your name out there.
For Gannett, the partnership is about bridging the gambling gap in its sports content. The company is no stranger to the world of sports, but needed a way to tap into the wave of sports betting interest that has grown over the past few years.
The deal made Tipico the exclusive sports betting and iGaming provider for Gannett. That integrated the company with Tipico’s betting odds, props and free to play games.
Tipico-branded content has been appearing in Gannett’s papers for a while now, but that only does so much good when most of the company’s readers don’t live in states where Tipico is taking bets.
If all goes well, that won’t be a problem for the duo in Ohio.
Tipico Sportsbook Ohio coming soon
Ohio sports betting begins on Jan. 1, 2023. Tipico Sportsbook Ohio is hoping to be up and running from day one in the state.
However, it isn’t the only sportsbook with identical plans. Two dozen online betting apps are on their way to Ohio, and Tipico will have to compete with all of them.
Its partnership with Gannett should be helpful when it comes to getting the word out.
Gannett currently owns 21 different news outlets in the Buckeye State. That includes brands like the Cincinnati Enquirer and the Columbus Dispatch.
Ohio residents can expect to see Tipico content in the sports section of most of Gannett’s properties next year.
When it comes to Ohio, the partnership between Tipico and Gannett can act as a marketing push from the very first day of legal sports betting in the state.
While other sportsbooks rush to line up partnerships of their own, Tipico can sit back knowing that its media deal is already in place. That could be a difference-maker for the company as it tries to navigate the competitive waters of a new industry.
In Colorado and New Jersey, the two states where Tipico is open for business, Gannett only owns 11 properties. The company’s 21 Ohio brands gives Tipico a chance to nearly triple its sports betting reach with a single launch.
Ohio will be an important gambling market for companies like Tipico. With each sportsbook hoping to carve out the biggest piece of the pie possible, don’t be surprised if your favorite Gannett brand is pushing lots of Tipico content starting early next year.
