As the sports betting market continues to evolve, bettors in Ohio have another unique way to enjoy the action. The NFL’s official data distributor, Genius Sports unveiled its BetVision product.
It is the latest evolution of the rapidly evolving sports betting market. Football fans can now watch and bet on NFL games on the same screen as select sportsbook apps.
Three Ohio Sportsbooks launching BetVision
This is the first full NFL season for Ohio sports betting. So far, things have seemingly been heading in an upward direction. According to a report from GeoComply, there were 19.4 million Week 1 geolocation checks across GeoComply’s sportsbook customers in Ohio. And bringing BetVision to The Buckeye State should only increase those numbers.
BetVision will allow customers to place bets from the sportsbook app’s live video player. The live game video streams feature integrated betting odds and betslips and will be enhanced by in-game betting alerts and on-screen offers during breaks in-game action to increase relevance, drive engagement and retain customers.
These three sportsbooks will offer BetVision:
- Caesars Sportsbook Ohio
- BetRivers Ohio
- Fanatics Sportsbook Ohio
Each operator will stream nationally distributed and local, regionalized live NFL games weekly. For example, if you use any of the apps while you are in Cleveland, you will have access to the same games that anyone watching from their Cleveland home would be able to watch without the help of NFL Sunday Ticket.
Fanatics Sportsbook Ohio has been using BetVision since Week 1. To find the available game in your market on Fanatics, you need to look for the little red “Play” button next to the date/time of the game.
There are a few requirements you need to meet before you can use the BetVision feature on Fanatics. You’ll need to have a saved payment method or “wager-able” balance, have placed a bet with Fanatics Sportsbook already and you need to place some kind of bet on the game you want to watch.
How BetVision could change the Ohio sports betting market
The three online sportsbooks using BetVision are currently in three different places in the Ohio sports betting market. With NFL fans looking for more and more ways to watch games from home, this could be a game-changer.
According to Ohio sports betting revenue reports, Caesars Sportsbook ranks fifth in the state in both lifetime sports betting handle and revenue. However, the operator is not too far away from passing BetMGM Ohio and Bet365 Ohio, which hold the third and fourth spots respectively.
Meanwhile, Betrivers is hovering in the middle of the pack in the Ohio sports betting market. The new BetVision feature is something unique that could set it apart from operators like betJACK.
Fanatics, on the other hand, has a ton of ground to make up. The operator just launched in Ohio this past August. Many other sports betting sites have been running since January, when legal sports wagering launched. The ability to stream NFL games on its platform is sure to give it a boost in the market. It will be interesting to see what the revenue numbers from this fall look like to see how much BetVision helps out.
