BetJACK Nods To Ohio Sports Legends In New Sportsbook Commercial

Written By Danny Cross on December 13, 2022
betJACK Ohio Sportsbook

JACK Entertainment has released a new commercial touting the launch of its betJACK Sportsbook in Ohio.

Titled “It’s An Ohio Thing,” the betJACK commercial leans on its Ohio roots and offers a nod to some of the state’s all-time greats.

The online sportsbook is set to go live on Jan. 1 when Ohio sports betting launches.

JACK Entertainment will also open betJACK retail sportsbooks at JACK Casino Cleveland and JACK Thistledown Racino.

BetJACK commercial nods to Ohio sports legends

The betJACK Sportsbook Ohio app is leaning on its Ohio roots with the new commercial, which depicts three Ohio sports bettors:

  • A middle-aged man pulls his “lucky red sweater vest” out of a dresser drawer a la former Ohio State head coach Mike Tressel.
  • A woman steps into the batter’s box and mimics Joe Morgan’s “chicken-flap batting stance.”
  • A young man dunks a basketball after “taking on a new persona during the 2016 title run.” The license plate on his car in the driveway reads LEBRAD.

JACK touts its status as the only sports betting company located in Ohio. The app was developed in Ohio with an “intimate knowledge and understanding of the state’s fandom,” according to a release.

“Ohio is not just a state — it’s a state of mind, a code of conduct, and a badge of honor. For our players, there’s an unapologetic hometown pride,” said Adam Suliman, senior vice president of sports & digital gaming for JACK Entertainment. “We’re thrilled betJACK is the only sportsbook app with real insight into the Buckeye state.”

BetJACK app launched in Ohio early

betJACK has been laying the groundwork for a strong Ohio presence for months. The company released a free-money version of the betJACK app back in April. It also launched the betJACK training camp in February to help prospective Ohio sports bettors to better understand the sports gaming world before diving in.

The free-money betJACK app will transition into a real-money version on Jan. 1, so users will not have to sign up again or download a new version.

The betJACK sports betting platform is available for download in the Apple App Store and Google Play.

BetJACK retail sportsbooks are already open

In addition to launching its app early, JACK Entertainment was ambitious with its retail sportsbook openings as well.

The betJACK sportsbooks at JACK Casino Cleveland and JACK Thistledown Racino both opened in November, even though they cannot start taking bets until Jan. 1.

betJACK Sportsbook - JACK Cleveland Casino

The company wanted to show off the new spaces ahead of sports betting after making major investments, including odds boards, full video walls and self-service kiosks. Patrons are welcome to visit the sportsbooks to watch games until betting goes live.

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Danny Cross

Danny Cross is the managing editor of PlayOhio, where he covers the Ohio sports betting and casino industries, including the latest news on Ohio sportsbooks and responsible gambling in the state. Cross joined PlayOhio from Pro Football Focus, where he wrote and edited articles on the NFL, fantasy football and betting.

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