The 2023-2024 NFL season has been filled with attention-grabbing games and star-studded guests (cough, cough, Taylor Swift). With so much happening on and off the field this season, our team at PlayOhio surveyed NFL fans to get their opinions and insights on the league’s hottest topics.
We asked fans about the grass vs. turf debate, all of the attention on Travis Kelce and Taylor Swift, and how much they’re spending on streaming to catch the games.
Grass vs. turf: NFL fans weigh in
The grass vs. turf field debate is once again heating up across the NFL. The debate of which surface is safer is one that’s top of mind after New York Jets’ quarterback Aaron Rodgers tore his Achilles tendon at the beginning of the season.
Following the injury, the NFL Players Association called for the league to change all fields to natural grass. Among the 30 NFL stadiums, 15 have grass and 15 have turf.
NFL fans weighed in on the topic, with 78% saying all NFL fields should be the same surface. In fact, nearly 3 in 4 (71%) called for all fields to be natural grass, while 29% favored artificial turf.
Travis Kelce and Taylor Swift: Miss Americana and the Heartbreak Prince?
It’s no secret more eyes are on the NFL this season, and it isn’t because of the play action. Swifties (Taylor Swift superfans) worldwide are quickly becoming Kansas City Chiefs fans due to tight end Travis Kelce and superstar Taylor Swift’s budding romance.
From the hugs with Mama Kelce to the Getaway Car leaving Arrowhead Stadium, it’s an exciting time for Swifties – and most football fans agree.
1 in 5 football fans surveyed said their loved ones are more interested in watching the NFL this season because of Swift and Kelce. Additionally, 60% think the added interest in football from the couple is good for the NFL.
While many people are shipping this new duo, some fans couldn’t be bothered. More than 1 in 3 (37%) football fans believe the attention surrounding Swift and Kelce is overrated.
NFL fan streaming habits
When it comes to watching games, there are now countless ways fans can tune in. Nearly 2 in 3 (62%) fans have 2+ streaming services to watch football. The average football fan spends $45 per month on these streaming services.
However, not everyone pays out of their own pocket, with 1 in 3 borrowing account passwords from friends or family. When the end of the season hits, more than 1 in 10 (13%) say they plan on canceling at least 1 streaming service.
Having access to games is important as 41% have missed a game they wanted to watch simply because they didn’t have access to the streaming service it was on. In fact, more than 1 in 3 (36%) have even signed up for a free trial to watch a game and then canceled before being charged.
As for just how much football people are watching? 51% of fans tune into three or more games per week and 32% plan on attending at least 1 NFL game this year. Fans are not only spending money on streaming, as 29% bet on at least one NFL game per week.
As the NFL season continues to unfold, we’re excited to see what additional excitement this season brings both on and off the field!
Methodology
In October 2023, we surveyed 504 self-reported NFL fans from across the U.S. Respondents ranged in age from 20 to 79 with an average age of 44. 50% identified as male, 49% identified as female, and 1% identified as non-binary or transgender.
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