One of the world’s leading sportsbook operators, Tipico, announced a new partnership with the Columbus Crew of Major League Soccer.
Tipico is now the Crew’s official and exclusive sports betting partner.
Tipico will launch a mobile betting app when online sports betting in Ohio goes live. Players will have the chance to take advantage of promotional opportunities, giveaways and sweepstakes.
Haslam Sports Group Chief Operating Officer David Jenkins announced the move in a press release saying:
“We are thrilled to announce our partnership with a highly respected global brand and passionate soccer enthusiast in Tipico. As they make their foray into Ohio, our long-term agreement with Tipico represents an exciting development for Crew supporters and sports fans in Central Ohio and throughout the state. Providing a world-class experience for supporters is at the core of what we do. And so we look forward to increasing fan engagement opportunities in Columbus and throughout Ohio through this partnership.”
The Haslam Sports Group took over ownership and management of the Crew in 2018.
Tipico is one of the premier companies in the world of online sports betting with its roots in Germany and throughout Europe. It has started to make inroads in the American market as more states have legalized sports betting.
Tipico has partnered with Caesars Sportsbook to create access for players in Iowa and Indiana. And they opened a technology hub in Denver in Aug. of 2021. Tipico is also the exclusive iGaming provider for Gannett Inc. a chain of newspapers throughout America that includes USA Today.
As part of the association, Tipico gets exclusive branding rights to marquee spots at the new home of the Crew, Lower.com Field. The Crew has agreed to rebrand interior stadium assets: the Tipico Beer Garden and the Tipico Club.
About the Colombus Crew
The Crew, an original member of Major League Soccer, are in their 27th season. They open their new season at home on Feb. 26 against the Vancouver Whitecaps.
The Crew won the MLS Cup in 2020, beating the Seattle Sounders, 3-0, and the Campeones Cup in 2021. The head-to-head match between the winner of MLS and the winner of Liga MX from Mexico.
The Crew also owns an MLS Cup from 2008 and three MLS Supporter Shield titles (2004, 2008 and 2009). Adrian Vella, CEO of Tipico US said:
“We are incredibly excited to team up with The Columbus Crew, a premium brand with championship DNA, to introduce our Tipico sports betting experience to players in the Buckeye State. The Midwest will play an important role as we continue our multi-state expansion in 2022. And we could not have asked for a better partner to help us introduce the Tipico brand and our proprietary technology to sports bettors in Ohio and beyond.”
This will be the Crew’s first full season at Lower.com Field. The 20,000-seat soccer-only facility hosted its first game in Jul. 2021. It was a 2-2 draw between the Crew and the New England Revolution.
Lower.com Field will also host the US Men’s National Team’s game against El Salvador on Jan. 27, 2022. The stadium, which is near downtown Columbus, features a beer garden and 33 premium suites.
The Crew finished 13-13-8 in the 2021 MLS season.
