Bally’s is no newcomer to the casino and sports betting space. The company operates over a dozen casinos across 10 states, and its Bally Bet Ohio Sportsbook is up and running in six states and licensed in several others.
When sports betting in Ohio launches on Jan. 1, 2023, Bally Bet will be a major player in this emerging market.
Bally’s has already made its presence known to sports fans in the Buckeye State. Less than two years ago, the company entered into a strategic partnership with Sinclair to rebrand dozens of Fox Sports regional sports channels, including Fox Sports Ohio. During the rollout, the companies described the strategy in part as, “a transformational partnership that is going to revolutionize the U.S. sports betting, gaming and media industries.”
Since then, Bally’s has entered into a multi-year agreement with the Cleveland Browns to create a gaming lounge at First Energy Stadium and roll out the Bally Bet Sportsbook to the Ohio betting market.
There is certainly much more to come. Here’s a look at what Bally Bet Ohio will have prepared for its new customers the day it goes live in Ohio.
Bally Bet Ohio promo code could result in $250 bet match
Bally Bet Ohio could be offering its renowned $250 bet match promo once it launches. This particular Bally Bet promotion is currently available in other states, including Arizona, Colorado, Iowa, Indiana and Virginia. Details are not yet available on a promo code or sign-up bonus details.
To get the bonus, all users would have to do is register on Bally Bet Ohio as soon as it becomes available, put down a deposit and place a first wager up to a maximum of $250. Bally Bet Ohio will match the value of the first bet with site credit up to $250, whether you win or lose.
Bonus funds from the Bally Bet Ohio new customer promo will be subject to a rollover, which means the funds will have to be used in full on additional bets before they can be collected as real cash. This is the industry standard for promotional sign-up bonus money.
Bally Bet app is easy to use
Bally’s black and red interface is easily recognizable on the Bally Bet app. The company’s own Bet.Works technology company powers the site, which has been described as clean and uncluttered.
The app is easy to navigate, with live games featured first. Promotions prominently display on a rotating banner ad. All available games are easily accessible at the top of the screen, and all upcoming games are a scroll away. Another feature is its social aspect, which allows users to add friends, follow their activities and share bets.
Android and iOS users alike will have full access to the Bally Bet Ohio app.
Bally Bet app does have some limitations
Currently, the mobile app has a 3.5 out of 5 rating, which is mid-range for sports betting apps.
The app has few shortcomings, including restrictive banking options. Bally Bet currently has limited deposit options. If it wants to boost its overall offering in the future, it should consider providing alternative banking methods.
And with just three withdrawal options, Bally Bet has room to improve there as well. It takes on average 24 hours for the security team to review and approve withdrawal requests.
Bally Bet pros and cons
|User-friendly mobile app||Thin live betting section|
|Good odds for the major leagues||Limited banking options|
|Weekly promotions||Limited withdrawal options|
|Trusted licensed US brand|
Now operational in six states – Arizona, Colorado, Iowa, Indiana, Virginia, and as of late, New York – Bally Bet offers legal, regulated online sports betting on all the major sports in one easy-to-use app.
Partnership with Browns gives Bally Bet exposure
Becoming the sports betting operator of the Cleveland Browns is a big move for Bally Bet. It’s one that was aided by Dave Jenkins, CEO of Haslam Sports Group. He expressed confidence in the partnership’s win-win potential for the team and fans across the state.
The multi-year agreement made in April guarantees Bally Bet Ohio full access to the Ohio sports betting market. That includes a Bally-themed lounge at FirstEnergy Stadium, where the Browns play their home games.
And there’s no doubt the branded sportsbook at the stadium will attract plenty of action from the DAWG Pound.
More airtime for the Bally brand
With all the professional and amateur sports events taking place in the Buckeye state, there’s plenty to analyze and talk about. That’s where Bally Sports Ohio and Bally Sports Great Lakes come into play. They are two regional sports networks that operate as affiliates for Bally Sports.
Both channels should hype up the Bally brand in the coming months before the highly anticipated launch.
Sinclair Broadcast Group’s Bally Sports Ohio airs regional coverage of sports events in Ohio, focusing mainly on professional teams based in Cleveland, Cincinnati and Columbus. Their reach extends across Ohio, Indiana, Kentucky, Northwestern Pennsylvania, eastern Tennessee, parts of West Virginia and as southeast New York.
Its sister network, Bally Sports Great Lakes, broadcasts statewide coverage of professional, collegiate and high school sports events throughout northern Ohio and the Cleveland area. Most cable providers in northeast Ohio transmit the channel as do those in the Columbus area, northwest Pennsylvania and parts of western New York.
Ohio sports betting market will be massive
Ohio sports betting is expected to quickly grow into one of the top U.S. betting markets. PlayOhio estimates that Ohioans will bet between $9 billion and $12 billion per year after an initial acquisition period of 12-18 months. Annual revenue should fall between $650 million and $850 million within the same timeframe.
Ohio’s market will offer a robust collection of betting options, including retail and online sportsbooks, and betting kiosks inside hundreds of local businesses throughout the state.