Caesars Sportsbook and NYRA Bets have officially entered the Ohio horse betting ring with the launch of the Caesars Racebook App.
The app went live in Ohio and Florida on June 1 on both iOS and Android devices. The official press release mentioned plans for expansion to more states by the end of the year.
Caesars Racebook stands out from the competition
The most significant difference between Caesars Racebook and its competitors is its integration into the Caesars Rewards loyalty program. With this, users will be able to accrue rewards points every time they place a wager. It’s just like at a slot machine, table game or sportsbook.
Users will also be able to take advantage of the app’s state of the art NYRA Bets interface, which allows for livestreaming, expanded wagering, race replays and handicapping insights.
Bettors will have access to advance-deposit wagering options at more than 250 tracks worldwide. That includes many premier venues within the U.S., such as Keeneland, Santa Anita, Belmont Park and Saratoga. Matt Feig, general manager of NYRA Bets, talked about the advantages of the app.
“The new Caesars Race book app, which utilizes the NYRA Bets interface and technology, will expand access to world-class horse racing now and in the future. The partnership between NYRA Bets and Caesars is a win for horse racing, its stakeholders, and countless racetracks around the world.”
Caesars is moving quickly into horse racing
The launch of the Caesars Racebook App came a little over four months after Caesars and the New York Racing Association (NYRA) enhanced their partnership. Caesars became the primary sponsor and sports betting partner of the NYRA Turf Triple Series.
With the partnership, Caesars linked with NYRA’s official online wagering platform, NYRA Bets. Caesars Sportsbook also increased its presence at Saratoga Race Course and Belmont Park.
Caesars’ plans to launch in more states by the end of the year also appear to be just the tip of the iceberg. According to Dan Shapiro, senior vice president and chief development officer of Caesars Digital, the NYRA Bets partnership is focused on growing horse racing as a whole. They would like to ultimately launch in 30 states.
Conveniently, NYRA Bets is licensed and available to customers in 30 states. So Caesars may be able to hit the ground running in many locales.
‘An important milestone’
Shapiro is excited about the future.
“The launch of Caesars Racebook is an important milestone as we continue to add wagering opportunities for our customers and livestreaming content for the first time.”
In 2021, Caesars generated $12.2 billion in pari-mutuel handle. Its new partnership with NYRA will create more opportunities for visibility and growth within horse racing. It already operates numerous tracks nationwide. It also hosts the National Thoroughbred Racing Association’s National Handicapping Championship each year in Las Vegas.
Caesars has also plans to open a Harrah’s racetrack and casino in Columbus, Neb., in late 2022.